Cannes Lions
BBDO CHILE, Santiago / CORPORACION DEL TRASPLANTE / 2018
Overview
Entries
Credits
Description
We take the stories of people waiting to be transplanted and convert it into the voice of waiting for answering machines. So every time someone called that number and they had to wait, it was these stories that accompanied that moment.
Execution
We take the stories of people waiting to be transplanted and convert it into the voice of waiting for answering machines, we put the audios in several companies and institutions of the country, managing to impact more than 16,000 people daily.
Outcome
With 0 media investmen we impact more than 16.000 peoples a day and we helped to transplant go up in a 51% during 2017.