Cannes Lions

Call of hope

BBDO CHILE, Santiago / CORPORACION DEL TRASPLANTE / 2018

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Case Film

Overview

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Credits

Overview

Description

We take the stories of people waiting to be transplanted and convert it into the voice of waiting for answering machines. So every time someone called that number and they had to wait, it was these stories that accompanied that moment.

Execution

We take the stories of people waiting to be transplanted and convert it into the voice of waiting for answering machines, we put the audios in several companies and institutions of the country, managing to impact more than 16,000 people daily.

Outcome

With 0 media investmen we impact more than 16.000 peoples a day and we helped to transplant go up in a 51% during 2017.