We created a series of low-budget films to explain Mazda technologies in an unconventional way. Take as an example the film “Camel” for SKYACTIV Engines, a family of engines that deliver great fuel efficiency without compromising performance. The film uses split screen technique to play with the idea of a camel being as fast as a skateboard, a greyhound, a cheetah and a rocket.

The film was primarily developed for European audiences, but it has been adapted by numerous local markets around the world and shared on social medias by all those who love cars and fun stories.