These days photos are often taken only with a mobile phone. This is a shame since the quality often leaves much to be desired.

As a give-away to visitors at the fair, protective cases were produced, which make the iPhone look like a Leica V-Lux 20. In this way, one immediately experiences the handy size of the camera and is reminded each time the iPhone is used that, for really good pictures, you need to have a Leica V-Lux 20.

The protective cases were a hit at the photo fairs, generating a lot of visitors on the Leica stands and noticeably stimulated the sales of the Leica V-Lux 20.