1. A site which shows the main advantages of Sony SLT camera from a perspective of travelling and sport was developed.2. A contest “TOP-10! Your super series” was created.Contestants have to upload their 10 best pictures taken during their trips, share their albums with friends and get the highest number of likes. The top 5 contestants with the best pictures win Sony SLT cameras.

3. Bloggers tested the camera and published the results on their livejournal pages. Links to these pages were posted in bloggers section.

This emotional contest managed to attract a lot of contestants and drew a wide response in social media.It visually showed camera potential by professional photoshoots and drew a wide response in social media.