SAATCHI & SAATCHI WELLNESS, New York / undefined / 2016
HIDE IN PLAIN SIGHT
Mosquitoes are a nuisance and show up everywhere. In some areas in the country these little pests are around all year round. If you’re a human you can just swat them away. But these ubiquitous creatures can cause a deadly disease in pets. Imagine, just one little mosquito bite can transmit heartworm disease to your dog. A fact that most pet owners aren’t aware of. There’s a false sense of security in thinking that just because a dog is clean and well taken care of they won’t get heartworm disease.
This campaign uses exaggerated humor to show there’s no escaping from the threat of heartworm disease. Heartworm disease doesn’t care if your dog is an indoor or outdoor dog, or whether it’s summer or winter, he’s still at risk. There’s just no hiding from heartworm disease.
Technical challenges. The rigging and propping of the dogs was a major challenge.
Each dog had it's own rig, some were within a rig and had to lift out at a certain command. One dog had to stay still with a lampshade rig on it's head. Another dog was in a topiary rig and had to walk backwards and away on command while retaining the rig. All of these dogs were in isolated situations and the rigs had to work within the timing needed while the dogs had to be perfect in their timing.