BCF (Boating, Camping, Fishing) is Australia's leading outdoor equipment retailer.

For lots of Aussies, many aspects of the outdoors felt a bit too blokey and unapproachable for regular families to undertake. BCF wanted to make the outdoors feel a bit more BCFing fun for everyone.

BCF’s Camp Pain shows how, without the right expertise, things can go awry in the Great Outdoors, and how these little problems can be prevented with a quick trip to BCF, for the best gear and advice.

Crashing onto screens, full of stunts, gags and hyper aggressive marsupials, the campaign was beloved by the Australian public, and helped BCF grow their sales by over 4% in a financial year containing bushfires, cyclones and a global pandemic.