Cannes Lions

CAMPAIGN AGAINST CHILD LABOUR

WOODPECKER FILM, Helsinki / UNICEF / 2003

Awards:

1 Shortlisted Cannes Lions
Film

Overview

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Credits

Overview

Description

“Half Pounder”, an obvious pun on the iconic QP, comes close to adbusting. It’s irrelevant whether you’ve seen the McDonalds ads or not. What you walk away with is that hamburgers may be fast, cheap, and easy - but not for all of us. Child labour does not pay.

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