Cannes Lions

CAMPAIGN AGAINST CHILD LABOUR

WOODPECKER FILM, Helsinki / UNICEF / 2003

Awards:

1 Shortlisted Cannes Lions
Film
1 of 0 items

Overview

Entries

Credits

Overview

Description

“Half Pounder”, an obvious pun on the iconic QP, comes close to adbusting. It’s irrelevant whether you’ve seen the McDonalds ads or not. What you walk away with is that hamburgers may be fast, cheap, and easy - but not for all of us. Child labour does not pay.

Similar Campaigns

12 items

2 Spikes Asia Awards
Masked Media

ACE SAATCHI & SAATCHI ADVERTISING, Manila

Masked Media

2022, NUJP

(opens in a new tab)