Cannes Lions

CAMPAIGN AGAINST SEXUAL VIOLENCE

DRAFTFCB, New York / UNIFEM / 2008

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The 'Stop Rape Now' campaign is part of a larger initiative, UN Action, Against Sexual Violence in Conflict. Sexual violence in conflict is an atrocity affecting millions of people, primarily women and girls. It is employed by soldiers and other parties in conflict to humiliate opponents, terrify individuals, and destroy societies. Yet rape remains largely ignored in national and international conflict prevention and peace-building efforts. The mission of the website was to use the digital medium as a communication tool to galvanize global outrage and political will and to bring an end to sexual violence in crisis and recovery settings.

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