The mailing reached and informed a vast number of existing and new donors about the educational work of SOS Children's Villages. Timetables in the German railways, posters, billboards and online banner ads drove a large audience to the campaign portal. Many of these registered as supporters on the website, and an additional 3700 people became fans on Facebook. These are not just new faces, but an important illustration of the deepening relationship between supporters and SOS Children's Villages' educational programs.