Creative concept: The only piece of design perfect for an aperitivo.Press/BillboardSpecial Press For the occasion Zero 2 has been transformed into a CampariSoda branded guide book to carry around your neck, which can be used to move between all the attractions at the Trade Fair.CardDynamicsDuring Furniture-Show week CampariSoda toured the city in specially personalised taxis.WWW.red-design.itThe website also took on the futurist creativity of the advertising campaign, showing it to the whole world.

Results:• Over 35,000 bottles sold during the Furniture-show week, which is what, on average, 400 bars would sell in 45 days;• Total revenue of €160,000 from the 103 diverse advertising media; • Brand awareness at 62%.Internet and TV:The red design project had a great resonance both on TV and on the web, thanks to special programmes and numerous interviews with Markus Benesch.