Cannes Lions
McCANN ERICKSON, Madrid / CAMPOFRIO FOOD GROUP / 2012
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A group of Spanish astronauts, seconds before getting into the ferryboat that will take them to Mars in an international mission, are caught out trying to sneak in the new snacks of Campofrio. In a desperate attempt, the Spanish who has been retained, throws a speech that convince everybody to let them take the appetizers.Through an American films parody, “Armageddon” type, the spot demonstrates that now you can enjoy the best of Campofrio wherever and whenever you want.
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