Cannes Lions
THE WALT DISNEY COMPANY BRASIL, Sao Paulo / STAR+ / 2022
Overview
Entries
Credits
Execution
We animated the most iconic objects from the series in 3D. The challenge was to make it real and yet "simpsonian" enough to the eyes of The Simpson's fans. Every step of design and animation was approved by Gracie Films, the producers of the series.
It was a big challenge to shoot all the live action without the props and then compose every shot in postproduction. And we recreated México City and Buenos Aires in São Paulo. We also used some stock footage to compose some scenes.
The helicopters and the zeppelin were also animated in 3D.