In 2007, we created a print campaign for Canadian Club whiskey.The campaign reversed a 17-year sales decline, and generated newinterest in an almost forgotten brand. We were then tasked to expand the campaign with a greatly reduced budget.

Our goal was to maintain the voice of the existing work, in a medium that seemed like it could’ve actually existed on the wall of a 1960’s-era barbershop or dentist office.

The entire run of 10,000 copies was sold out in five days.