AMI, Accessible Media Inc., is a service devoted to making television and film programming accessible to the vision impaired through the use of described audio. Our creative was meant to raise awareness for their organization by helping people understand what it’s like to be blind and. For one day, we placed cameras on our hero, Jeff Berwick, blind since 13, and let him describe how the blind navigate their way through a sighted world. The point: Jeff has shared his world with us, with AMI and its description services, we can share ours with him.