Cannes Lions

CANAL +

BETC EURO RSCG, Paris / CANAL / 2012

Presentation Image
Film
Presentation Image

Overview

Entries

Credits

Overview

Description

This 360° app allows you to immerse yourself in the world of the Borgia's.

Execution

Between religion and corruption, beliefs and prostitution, holiness and nudity, who better than David LaChapelle, the master of the genre, to bring to life all the murky contradictions of this rather un-commendable family?

Drawing inspiration from the project itself, the flamboyant photographer has succeeded in bringing out the duality of the members of the Borgia family: behind their angelic appearance, we discover that their innocent and beatified faces barely conceal the greatest vices.The outcome is a ‘stained glass’ effect that freezes the characters in their very decadence, highlighting their vices as though these were an immutable institution.

Outcome

Over 80,000 downloads of the app.Over 1.6m people watched the first 2 episodes of the series and it had the best audience records of a CANAL+ home produced series.Very positive views on Appstore with an average 4 star score.

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