Cannes Lions
BETC EURO RSCG, Paris / CANAL / 2012
Awards:
Overview
Entries
Credits
Description
This 360° app allows you to immerse yourself in the world of the Borgia's.
Execution
Between religion and corruption, beliefs and prostitution, holiness and nudity, who better than David LaChapelle, the master of the genre, to bring to life all the murky contradictions of this rather un-commendable family?
Drawing inspiration from the project itself, the flamboyant photographer has succeeded in bringing out the duality of the members of the Borgia family: behind their angelic appearance, we discover that their innocent and beatified faces barely conceal the greatest vices.The outcome is a ‘stained glass’ effect that freezes the characters in their very decadence, highlighting their vices as though these were an immutable institution.
Outcome
Over 80,000 downloads of the app.Over 1.6m people watched the first 2 episodes of the series and it had the best audience records of a CANAL+ home produced series.Very positive views on Appstore with an average 4 star score.
Similar Campaigns
12 items