Cannes Lions
EURO RSCG GOMEZ CHICA, Medellin / CANCER INSTITUTE / 2012
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While kids go through cancer treatment, because of side effects, they experience a lot of significant changes, both physical and emotional. One of those is hair loss. Since all of those changes have an impact in their lifes, their relationship with doctors become crucial. They help them go through difficult times by giving them love and motivation. Together, kidsand IDC doctors, are creating a partnership that will end up, in most cases, with positive results.
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