Cannes Lions
INSIGHT NZ, Auckland / ROCHE / 2016
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Description
A man sings a whimsical song about all of the normal things he did yesterday - 'before he had cancer'. The mood changes abruptly when he gets to the part about now having cancer. This demonstrates our understanding of how much a person's life changes after a cancer diagnosis. The voice over then points them in the direction of cancerinfo.co.nz where they can get a bigger picture of their diagnosis and treatments available.
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