We invented Panthour – Move like a Panther campaign to Pantteri candy. Panthour is a new way to move: Anybody can move like a Panther. You can move like a panther everywhere and anytime. The Pantteri candy wanted to remind of its existence, tell about the new product, remind the importance of exercise and help the real panthers. We gave 2 cents of each Pantteri bag sold to the Panthers of Amur.

Every part of the campaign encouraged people to move. Consumers found the exact directions in print, web and posters. The movements were introduced also in tv and packages. And in different summer happenings Panthour-trainers taught personal people to move like a Panther.