Cannes Lions

CANNED FRUIT

SAATCHI & SAATCHI, New York / PROCTER & GAMBLE / 2013

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This December, holiday cheer was swept aside for a moment as we all planned for the imminent destruction of the world: the Mayan Apocalypse. And Betty White and Tide did the same. She canned fruit in her bunker and hoarded Tide to keep her clothes clean.

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