“Turned faces,” “angled faces,” “faces in action.”For faces in any situation, the camera automatically detects and captures them beautifully. To portray the Face Detection Technology as a helpful and familiar technology for Japanese consumers, “kanji” (Chinese characters) were used to express individual faces being captured. Shutter opportunities are once in a lifetime as well as good-looking faces looking straight at the lens. But with Face Detection Technology, faces, no matter how and where they are, are always captured the right way. This user-benefiting value was conveyed with this lasting and humorous visual.