Cannes Lions

CanTEEN CANCER INITIATIVE

SAATCHI & SAATCHI AUSTRALIA, Sydney / SONY / 2010

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Overview

Entries

Credits

Overview

Outcome

ROI is outstanding. Each envelope cost 3 cents and yielded up to $10 return per phone making a very successful fundraising method.Currently we’ve received over 50,000 mobile phones.We’ve received $500,000 worth of free media coverage so far. (Provided by Starcom).In total we reached 8,027,319 Australians in the first four weeks since launch (Estimated by Hausmann Communications as at 20/04/10).We even ran out of envelopes after 3 weeks.All with a production budget of $50,000 Australian dollars.The Australian Federal Government has committed to matching us on our $15 million.

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