We were commissioned to bring Spotify for Artists’ campaign ‘Your Art Has the Power to Move’ to life at Austin City Limits music festival.

They commissioned an exclusive audiovisual experience that heroed Spotify’s new Canvas feature, using a blend of the traditional record concept and new technology to engage a VIP music industry crowd and give them an unforgettable listening experience.

Canvas Records was an exclusive audiovisual experience developed to promote Spotify for Artists’ new feature Canvas.

Canvas enables Spotify artists to bring their songs to life with eight-second video loops as a visual extension of their music.

To celebrate the new format, we reimagined the traditional record store and created Canvas Records, a one day only experience at Austin City Limits.

Austin City Limits is an annual music festival and hub of upcoming artists in the music industry; the perfect place to target budding and break-through music talent as well as established artists.

To promote the Canvas feature amongst this niche community, VIPs from across the music industry were invited to the event to witness first-hand how moving image could influence and enhance the audio experience of their tracks.

Blending the concept of a traditional record with the new digital Canvas feature, guests were invited to browse through over one hundred bespoke moving records. Each 12”x12” record showcased a specific Canvas, with a custom-designed sleeve expanding the graphic visuals and a seamless screen that played the track’s loop. The back of each sleeve featured each track’s Spotify code, which guests were able to scan with the Spotify app to instantly get the song on their phones.

Upon finding a Canvas record that ‘moved’ them, attendees could then bring the record over to a multi-sensory Bar. After placing them on the counter, parametric speakers played the record’s track whilst expert mixologist and GQ’s ‘Most Innovative Bartender’ Justin Lavenue mixed them a bespoke drink tailored to the specific song they had chosen.

Austin City Limits is an annual music festival and hub of upcoming artists in the music industry; the perfect place to target budding and break-through music talent as well as established artists.

To promote the Canvas feature amongst this niche community, VIPs from across the music industry were invited to the event to witness first-hand how moving image could influence and enhance the audio experience of their tracks.

Over 100 moving record covers were developed, by enveloping super-thin screens within traditional 12 x 12 inch record cover-style sleeves. These moving records were mounted on the wall, as well as browsable in ‘record bins’ throughout the space and every track was scannable.

The Canvas Record Store was hugely successful, creating the ultimate buzz around Spotify's Canvas feature on social media and within the music community.