Many people regard Newspapers as nothing more than bearers of bad or depressing world news. This campaign aims to get people to rethink that; to think about the fascinating, almost unbelievable nature of news today. It's the ultimate soapy, almost stranger than fiction itself. To demonstrate world news for what it is - Fascinating. Unbelievable. Almost ridiculous at times. This campaign invites you to follow the ebb and flow of every story. Cape Argus is a regional newspaper. These ads appeared on regional radio stations.