Cannes Lions
LOWE BULL, Cape Town / CAPE TOWN FISH MARKET / 2012
Overview
Entries
Credits
Description
This campaign shows, in a self-deprecating way, how the far the Cape Town Fish Market is prepared to go in the name of freshness
Execution
The idea stemmed from the above the line campaign which was all about going to great lengths to deliver fresh fish.
Outcome
There was a big response on Twitter and the client has noted a marked improvement in store footfall.
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