Cannes Lions

CAPTAIN DESTRUCTO

DDB GROUP NEW ZEALAND, Auckland / WESTPAC / 2015

Film

Overview

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Overview

Description

Westpac Bank wanted to demonstrate that no matter where life has taken you, regardless of your situation, they have the home loan options to help.

So this campaign tells the story of a regular family dealing with the common issue of space. Like many dads, Steve’s got a hobby that he spends every spare moment on. It’s filled up the garage and is now encroaching on the house. He’s an aspiring supervillain and his supervillain stuff is starting to do more evil than good to the family home. And mum’s had enough.

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