9-3 Cabriolet Saab created a new segment in the Cabriolet market when they introduced the 900 Convertible in the middle of the 1980's. A Cabriolet with four seats that was sporty and practical. Saab builds on that legacy when they introduce their new 9-3 Convertible 20 years later. The campaign site follows the global caimpaign theme "More than a Convertible". The campaign started with three print ads and each one of them has a special entry to the site. It shows the Cabriolet from three different aspects - Design, Individuality and Versatility. The web site experience continues where the ads end. You can zoom in for details or out to explore other parts of the car.