Cannes Lions

CAR

LOWE TESCH, Stockholm / SAAB / 2004

Awards:

2 Bronze Cannes Lions
Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Description

9-3 Cabriolet Saab created a new segment in the Cabriolet market when they introduced the 900 Convertible in the middle of the 1980's. A Cabriolet with four seats that was sporty and practical. Saab builds on that legacy when they introduce their new 9-3 Convertible 20 years later. The campaign site follows the global caimpaign theme "More than a Convertible". The campaign started with three print ads and each one of them has a special entry to the site. It shows the Cabriolet from three different aspects - Design, Individuality and Versatility. The web site experience continues where the ads end. You can zoom in for details or out to explore other parts of the car.

Similar Campaigns

12 items

Universal Street Games

TOYOTA MOTOR, Tokyo

Universal Street Games

2018, TOYOTA

(opens in a new tab)