Cannes Lions

CAR ENSURANCE POLICY

LOLA, Madrid / CLICK SEGUROS / 2012

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Overview

Entries

Credits

Overview

Execution

Click Seguros needed to stand out from where all car insurance companies perform the same function : They cover almost anything that happens with your car.We say almost because there are a lot of things that insurance does not coverAnd that was our difference.We created an insurance policy in case you have an unbearable son.One for when you try to have intimate relations in your car and it doesn’t work out.

Another one that covers your anger when you have an accident.And many more…

Outcome

It's too soon to know the real impact in the consumer.

The data shows that the increase of people asking about this products was improved by almost 20%, wich is a lot in a market really really competitive.

The vist to the web raise to 120.000 weekly.

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