Cannes Lions

CAR INSURANCE

SHOOT!, Madrid / AXA / 2008

Film

Overview

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Overview

Description

A survey carried out by AXA among their clients showed that one of the most valued services offered is that of a replacement vehicle when the owner’s is at a panel beaters after an accident. AXA developed a new commitment: to offer a replacement vehicle when leaving the car at the workshop.

Under the umbrella concept of ‘For those who choose their future’, we have shown with a humourous tone how life can be with AXA’s car insurance: having a replacement vehicle. Or without AXA: hitchhiking.

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