Activity ran over six months, with the core campaign focused on the use of TV, print, radio and outdoor, all running concurrently.This was supported by two green initiatives: the planting of 700 Aloe Vera plants (chosen because they absorb large quantities of carbon) in Queensland’s Brisbane Square and an LED ‘Carbon Counter’ outdoor site, which recorded the increases in carbon offsets on a daily basis, directly demonstrating the positive impact of the campaign.

To date, call volumes have exceeded expectations with a 5.4% increase year on year, 19,000 tonnes of carbon have been offset - equivalent of taking 5000 cars off the road each year.