It’s a new way to identify good prospects for an insurance car company that is only interested in new or semi-new cars. And that’s something is impossible to get in any “legal” database. So, we use a task force in local areas and give them a promotional piece (the leaves) with a clear order: find cars with new or semi new plates and put the piece in their wipers. It was a very succesfull experiment and proves that everything wasn’t invented.

It was a very succesfull experiment and proves that everything wasn’t invented.

9,110 leaves, under the wipers of as many cars, generated 1,576 calls to the insurance company; these were translated into 1,095 quotes and 512 policies, with a cost 11% lower than that of a mail shot. All this not counting the 75 calls and 12 e-mails received by the botanical gardens. Since then, we have continued to plant the Milenarium Gigantescus in other Spanish cities, to the delight of autumn lovers.