We used cars themselves as the media, but cars that had been smashed up. We placed objects in or on them to illustrate extreme situations caused by car accidents in a way that was appealing and not tragic. Under the slogan “Life is full of surprises”, five objects were used to illustrate what can happen in an accident. More than 20 disguised cars drove around the city for one month.

People’s recollection of the publicity tripled on the basis of this action alone.It surprised people and the press that covered it.This meant free coverage on television and in the press, the value of which was equal to over 167% of the total cost of the activity.