Cannes Lions
JUNG von MATT, Hamburg / KARSTADTQUELLE VERSICHERUNGEN / 2007
Overview
Entries
Credits
Execution
In a guerrilla action, we used the sunroofs of parked new cars, placing full sized window stickers on the outside in a way such that sitting inside, looking up to the sunroof, the driver would be confronted with the scenario of a cow, turbine or a gargoyle falling towards him making him aware of what could happen just "out of the blue“.
Outcome
As the action took place in the beginning of March, we haven’t received any results yet. But we are very confident about the effectiveness of our campaign.
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