To lay the foundations of the Audi culture by leveraging the natural impatience and receptivity of new customers awaiting delivery.To initiate the relationship, we created a b edside book the new customer can read or thumb through in no particular order as the mood takes them. On every spread, there’s a new fact, anecdote, or other information to incite curiosity –and lively conversation.

A very good rate of acceptance near the customers 100% distribution of the welcome pack by the Audi dealers: never seen before…