Cannes Lions
SAATCHI & SAATCHI VIETNAM, Ho Chi Minh City / PETROLIMEX VIETNAM / 2011
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An attract women flags down a truck to hitchhike. A driver of a red truck spots her and drives towards her. However a yellow truck approaches behind him to try and get to her before him. They both speed up to get to her first, until the yellow truck's engine blows out. The red truck dirver successfully reaches her first.
Life is Competitive / Get The best "performance"
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