Cannes Lions

CAR NAVIGATION SYSTEM

DENTSU, Tokyo / HONDA / 2008

Awards:

1 Silver Cannes Lions

2 Shortlisted Cannes Lions

1 of 0 items

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Description

A brand campaign to advance recognition for Franck Muller and 5 other high class mechanical watches.In Japan, 53% of car users own a car navigation system.

“Internavi”, Honda's genuine car navigation system is equipped with sophisticated gears, such as the auto-updating map data.

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