We gave unsuspecting passers-by a surprising and refreshing "preview" of the unique convertible driving sensation: A promotion team with leaf blowers caused heavy airstream - and typical "convertible hairstyles" only to reconcile their "victims" immediately with special offers for a real ride with EUROPCAR.

Passers-by (and quite a lot of bystanders) really enjoyed both the unexpected refreshment and the special offers. The team handed out hundreds of "Mirror Cards", convertible bookings got a boost of up 14.3% at the promotion locations. And: many customers happily revised their image of Europcar.