We created a simple promotion, 50-25-25. Take the car paying 50%, then pay the first 25% nine months afterwards, then 18 months later the last 25% without interests.

How to communicate it? Simple, we cut a car in 3 parts and distributed them around the city in different locations to generate expectation. After that, we revealed the promotion with print ads in newspapers.

The campaign increased sales by 427% during the promotion period.