C6 Bank is a Brazilian bank that has been valuing the reduction of impact on nature since its foundation. From the bank's first year on, 100% of all CO2 footprints have been offset.

One of its main objectives is to be recognized by the sustainability pillar. Concerning this pillar, the bank has already innovated, being the first one to launch a biodegradable card, and recently, it has also been innovative by creating a carbon statement in its app, which allows its customers to monitor and offset their carbon footprints in a few clicks.

To communicate this innovation, we created a campaign that was aligned with C6 Bank sustainability purpose.

When it comes to environment, many companies talk about it, but few actually take action. Therefore, by launching the Carbon Statement directly in the app, C6 went beyond communicating. And that's why we have showed the direct benefit of the Carbon Statement through a unique medium in its communication.

With a paint developed by scientists in Italy and reproduced in Brazil, we created an OOH billboard that acts as a pollutant filter in the middle of the city. When sunlight comes into contact with the paint made with a photocatalytic active ingredient, the OOH billboard is able to neutralize the air by absorbing part of the CO2 from the environment.

Our main objective was to align the brand values with our current clients and prospects.

In a general context, Brazilian society has shown a growing interest in more sustainable consumption practices and in products and services that respect the environment and society.

Many people in Brazil and around the world find it difficult to take care of the environment. This occurs due to lack of information, lack of access to services, sustainable technologies, among others.

We also identified that people feel overwhelmed with their daily responsibilities and do not find time or resources to dedicate to the environmental issue. Therefore, advertising a feature that helps you take care of the environment in a few clicks makes a lot of sense.

We installed the OOH billboard at strategic points with a large flow of people in the city of São Paulo, where C6 Bank headquarter is located.

To make the campaign stand out, we chose high-traffic spots such as bus stops, due to the large number of people passing by throughout the day.

The OOH billboards have created buzz not only in the direct impacts, but they have also reverberated on social media, taking on national coverage, along with the rest of the C6 Bank Carbon Extract campaign.

During the week in which the campaign has run, in addition to absorbing CO2 at installed spots, we reached 192,000 people, with an impact of over 476,000.

Besides the numbers, this campaign contributes to the image that the bank has been building concerning sustainability and innovation pillars, for being a pioneer in the carbon statement.

Thus, it is possible not only to draw the attention of customers, standing out amongst the competitors, but also by encouraging other companies to adopt sustainability as one of their agendas.

20 million customers now have the carbon statement in their apps, so that they can offset the carbon footprint of each purchase made with C6 Bank cards.