Neato Robotics’ unique and entertaining video campaign, introduces Neato, an incredibly smart, capable robot vacuum through digital, social and influencer media.

Our target of young adults are proud, self-aware, tech adopters and have a great sense of humor. But they are not the best at keeping things tidy. Neato knows this. But rather than pass judgment, Neato is there, with top-of-the-line floor cleaning technology, to dutifully clean up whatever ends up on our floors.

The videos present stories of how messes—some peculiar, some all too relatable—happen, and then show Neato coming to the rescue.