In order to create a unique shopper experience, that will actually touch the customer at the point of purchase, we captured customer-generated current facts about their hearts, fed the information to them as they shopped and then used data to follow their path through the supermarket giving them relevant information about the most wholesome food alternatives available at that particular aisle. Data became their own, individualized “conscience”, guiding them to smarter, healthier shopping.

1. Interested customers registered via our URL to make an appointment/reserve a cart at the supermarket

2. Once at the supermarket/ the shopper was assigned a cardio cart with a heartbeat sensor installed in the handle and started receiving facts about his/her heart.

3. This information would make the shopper more receptive to the messages that were prompted into the display monitors by strategically place beacons based on the relation of merchandised proximity data.

4. Shoppers also received health recipes to prepare using the suggested ingredients.

Supermarkets reported increase on sale of heart-healthy food items among participants.

Mazola tracking study showed increase in perception as heart-healthy brand.