Cannes Lions

CARDS TO GO

CLEARTAG, Beirut / BANK AUDI - LEBANON / 2015

Case Film
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Overview

Entries

Credits

OVERVIEW

Execution

The intention and purpose of this innovation is to expend the retail surface and touch-points of Bank Audi.

It is an innovation on top of the vending machine concept taking this latter to a different dimension through a smart, interactive layer.

The technology stack is controlled through pre-defined business rules.

Outcome

The "Cards to Go" vending machine is to be rolled out in key malls in the country and has now given another dimension to the pre-paid card retail strategy of the EBCS department at Bank Audi.

Since launch, a peak of 100 transactions or so per month was established.

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