The objectives of this design are as follows

- Elevate the worth by delivering clear meaning to Pedigree

- Communicate meaningful variety at shelf (through sub brands)

- Leverage category fundamentals : enjoyment, variety and health reassurance

Pedigree Care & Treats create a competitive advantage by uniquely combining two benefits to dogs : Physical well-being and Emotional well-being.

We uniquely combined two dogs benefits into our design: Physical well-being and Emotional well-being: See what good treats can do ! A happy thriving dog looking at fresh, natural and healthy treats. Biscrok, Markies, Jumbone, Rodeo and Schmackos. Range designed to reflect the product specificity in a modern, clear and accessible way. Linked to each product shot, new subbrands deliver shelf pop out variety and excellent navigation.