60 condom packaging designs that encouraged consumers to make the most of them during the 60 minutes of Earth Hour. We gave the people of Kuala Lumpur a reason to do some good for the planet by doing what we all love; each other.

60 different condom pack designs were created to help spread awareness about earth hour and subtly position it as the perfect time to sample the products. Each pack featured a suggestive design that when paired with an innocent choice of words, encouraged consumers to save energy and use their own too.

• A total of 6,000 packs were produced

• Positive outcome on campaign awareness and brand recall

• 6,000 potential minutes of loving for the planet

• Boost to the brand's image