Cannes Lions

Caremate

DDB GROUP NEW ZEALAND, Auckland / PFIZER / 2017

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Overview

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Credits

OVERVIEW

Description

The idea is to provide support directly to our patients though a mobile app. The Caremate App helps you monitor your condition, deal with any side effects, track your body's response and remember to take your medicine.

Execution

The Mobile App has 7 major features:

- A daily check-up which allows you to track how you're feeling

- A symptoms log which gives you practical tips to deal with any additional symptoms you're experiencing.

- A blood pressure monitor which enables you to take your blood pressure with a wearable device that is supplied to every patient.

- A medicine schedule that reminds you when to take your next dose so you never have to worry about missing it.

- An ordering tool which enables you to arrange deliveries of the products that you need to continue your care (e.g. skin cream, heel balm).

- A reporting tool so you can share your data with your doctor.

Outcome

The app has been launched across Australia and New Zealand, and it has been warmly received by Health Care Professionals.

Download numbers are confidential as they are commercially sensitive.

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