Homeless people sleep in the streets during winter, endangered to freeze to death.

Young people are often out in the streets at night. Make them aware of the situation of homeless people. In Austria there is a phone number to call "Kältetelefon" when you see someone sleeping at low temperatures.

We live in a world that becomes more and more superficial, what counts are likes, comments and self-portrayal. Especially in the hip world of Fashion bloggers, influencers and their followers.

We wanted to infiltrate this scene with a social call to indicate that problem.

Together with the fashion lable Hood, we designed a scarf with a bold message: kill cold, compleated with the phone number to call in emergencies of perishing by cold. The scarfs where given out to fashion bloggers and influencers, who didn’t hesitate to pose with the fashion accessory and rose awareness for this issue.