Cannes Lions

CARLING LAGER

TAXI CANADA, Toronto / MOLSON / 2009

Overview

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Overview

Description

Carling Lager is $24 for 24, or a buck a beer. Because it’s inexpensive, you don’t need to do a great deal to deserve one. In this radio campaign, a Carling spokesman judges whether a consumer’s everyday activities qualify him to reward himself with a Carling.

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