Cannes Lions

CARL'S CARS MAGAZINE

MRM PARTNERS/JBR McCANN, Oslo / CARL'S CARS / 2003

Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Description

Carl's Cars is a magazine about people. Carl's Cars is also the first magazine which blends car culture with music, fashion, film and design. Carl's Cars is about people's creativity: All the strange things people say, all the random stuff they do, and the cars they drive. Every one of them is a friend of the magazine. Carls-cars.com is the strange online universe where you can be interactive with Carl and his friends. Like the magazine the site is about strange things and random stuff. You can be even more playful on a site, as you can use sound, animation and interaction. Some buttons are just there to play with, not to add a navigational function.The site is meant for readers, potential readers, potential advertisers, potential subscribers, the press and the random curious user.

There are rules at Carl’s cars. You can press whichever buttons you want. You can read what you want. Have a cookie. Write a letter to Carl. See what comes out of the cows’ behind. What are the people on the parking lot up to? Who’s the girl in the bra? To become friend of Carl-just have a go!

Similar Campaigns

6 items

1 Cannes Lions Award
Don't Wait For Luck To Happen To You

TBWA\NEBOKO, Amsterdam

Don't Wait For Luck To Happen To You

2023, DUTCH LOTTERY

(opens in a new tab)