Cannes Lions

CARLS JUNIOR MEMPHIS BURGER

SPECIAL GROUP, Auckland / RESTURANT BRANDS / 2013

MP3 Original Language
MP3 Original Language
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

US burger chain Carl's Jr was refused permission to run their TV ad by New Zealand's TV regulatory body, CAB. Featuring two scantily clad woman eating Carl's Jr burgers, it was deemed too explicit. It was a story that made the national headlines. Carl's Jr gave the ad a new home on their Facebook page, and set about finding ways to make the most of the situation. One of the ways was to 'reformat' the ad for radio. There's nothing CAB can do about these ones.

Similar Campaigns

6 items

The Annexation Buckets

HAVAS COSTA RICA, Heredia

The Annexation Buckets

2022, KFC

(opens in a new tab)