Cannes Lions
M&C SAATCHI STOCKHOLM, Stockholm / CARLSBERG / 2015
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Probably The Best Radio Spot For The World
This spring, a brand new Organic version of the favourite Carlsberg Hof beer will be launched.
Monte Reid, known as The Original Voice of the Carlsberg, is trying his best to modify the legendary and iconic slogan "Probably the best beer in the world" to "Probably the best beer FOR the world" to celebrate this organic introduction to the market.
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