Cannes Lions
CLEMENGER BBDO MELBOURNE, Melbourne / undefined / 2012
Overview
Entries
Credits
Execution
Carlton MID ‘Game Delay’ Stadium Commercial. The commercial was shown at Suncorp Stadium in QLD, leveraging Carlton MID’s sponsorship of the Queensland Reds Rugby team.
Outcome
The campaign saw awareness of Fat Yak boosted from 28% to 62%.
Fat Yak had unprecedented 16% volume uplift over the previous year. The campaign tripled the national average redemption rate for direct response promotions.